by Daniele Mattioli / Anzenberger
The pavilion it is an example of Italian contemporary cultural values and pays homage to the host country. Seen from above, the pavilion resembles the start of the Chinese game pick-up-sticks, also known in Italy as the Shanghai Game, where a number of sticks are thrown in a random pile. The different sections of the building make up a geometrical variety symbolising a complexity of regional cultures that define the Italian identity. The Italian Pavilion represents and sums up the Italian proposal for the "City of man" in the near future: an urban model that can combine the cities’ requirements for renewal with the protection of history and the need to maintain a sustainable relationship with the territory. The spirit of the Pavilion, in fact, summarizes the common elements of the ancient Chinese and Italian cities and suggests a return to a simpler life based on human relations improved by the contribution of a viable and eco-sustainable environment . The philosophy behind the Italian participation in the Expo 2010 will inspire a sensational exhibition as well as a number of events inside the Pavilion with a view to the illustrate the general theme of the exhibition ‘Better City, Better Life". In this context the Italian Pavilion will offer a rich display of Italy’s excellence in the sectors which contribute to an improvement of the quality of urban areas ranging from engineering, urban development and architectural design to technological innovation, infrastructures, social services and, naturally, cultural events. The “Made in Italy” concept is often perceived as synonymous of "good life" and the six-month exhibition will enable Italy to reinforce this perception.